BELLAMI Brand Awareness Campaign:
BE FULL OF YOURSELF
A robust media campaign to bring global awareness to the BELLAMI brand, and demystify the hair extensions category. We engaged Celebrity Stylist, Jen Atkin, as BELLAMI Global Ambassador to further validate BELLAMI, make extensions approachable for new customer aquisition and to reinvigorate and inspire professional stylists.
BELLAMI worked with Creative Agency: Fred & Farid
Be Full of Yourself.
Global Brand Awareness media campaign video.
The Long and Short Of It.
with Jen Atkin
Introduce Celebrity Stylist, Jen Atkin, as the new BELLAMI Global Brand Ambassador, as she helps to demystify the hair extensions category by myth-busting.
